Headline Secrets - Uncovered

Hi Guys and Gals. Sorry I haven’t posted anything in a while. I've been really busy with SEO projects, involving link bait campaigns, article writing and link building. More Recently I've been experimenting with a link building/article writing task.

In a future post I will delve into the research, planning, writing, purpose and use of the article but for this post, I will focus on the writing of the headline.

My task: To create an intriguing headline for an article on New Zealand's best campervan parks. My first Ideas came out in an objective fashion. Directly describing the articles content. The keywords I needed to include in the heading were: "New Zealand" and "Campervan".

The following headlines get straight to the point with little emotive language, intrigue, sense of urgency or reward.

Objective Headlines

- New Zealand’s Best Campervan Spots

- New Zealand’s Best Campervan Sites

- New Zealand’s Favourite Campervan Sites

- New Zealand’s Best Campervan Parks

- New Zealand’s Best Camper Van Holiday Parks

- New Zealand’s Top Campervan Parks

- New Zealand’s Top Campervan Holiday Ideas

- New Zealand’s Top Campervan Holiday Attractions

- New Zealand’s Best Campervan Tours

- New Zealand’s Favourite Campervan Holiday Tours

- New Zealand’s Best Campervan Holiday Ideas

- New Zealand’s Best Campervan Holiday Routes

- New Zealand’s Top Attractions

- New Zealand’s Must See Attractions

- New Zealand’s Greatest Sights

- Top New Zealand Sights and Attractions


The above headlines are all forms of direct advertising and do not sound very creative. These type of headlines can sometimes work as they quickly communicate the offer and lay the facts bare. Dramatisation, curiosity, greed, fear and self fullfilment are all but a few qualities which play a part in great headlines. The following headlines are more creative, connects with the viewer emotionally and creates more interest.

Emotive Headlines

Who Wants New Zealand’s Best Campervan Holiday?

- Get New Zealand’s Best Campervan Holiday!

- 5 Reasons to Hire a Campervan in New Zealand.

- Who Else Wants New Zealand’s Greatest Campervan Holidays?

- The Secret of New Zealand’s Holiday Parks.

- Here is a Method to Finding New Zealand’s Top Campervan Parks.

- Find New Zealand’s Greatest Campervan Parks Today!

- Relax in New Zealand’s Top Campervan Parks.

- Enjoy New Zealand’s Best Campervan Parks.

- Have the Greatest Holiday at New Zealand’s Top Campervan Parks.

- You Deserve New Zealand’s Top Campervan Park.

- Include New Zealand’s Top Campervan Park in Your Holiday.

- 5 Ways to Enjoy New Zealand in a Campervan.

- If You Love New Zealand, You’ll Love the Top Campervan Parks.

- Warning! Choose New Zealand’s Top Campervan Park.

- Warning: Don’t Go To Any New Zealand Campervan Park.

- Only choose New Zealand’s Top Campervan Park.

- How to Have the Best Campervan Holiday in New Zealand.

- Are You Looking for the Top Campervan Park in New Zealand?

- How I Had The Best Holiday EVER in New Zealand.



As you can see, just by adding a few words, you can effectively communicate your message while creating a desire within the reader. Whether you created that desire through fear, greed or self fulfillment, you have achieved your headlines goal.

So now it is your turn to practise some of these techniques. Start by closely looking at the above headline examples and skewing/adjusting them to suit your own topic/keywords. After a while you should begin to understand what makes a great headline and you will be able to brainstorm 20 headline ideas in 10 minutes.

Thanks for reading my post.. I'll keep you posted.